The State of the Surf Industry | Jetty, Sisstr & Rip Curl

Where is the surf industry today, and where is it headed? Cory Higgins, Co-Founder of Jetty, Carrie Piccolini, VP of Sales at Sisstr, and Nick Russell, GM of Rip Curl North America, share candid perspectives on the market, consumers, retail, brands and the opportunities and challenges ahead. Recorded at the 2026 SIMA Super Summit.