The 70,000 Products Daiso Sells for 100 Yen

Japan's Daiso 100 yen shop sells 70,000 products for 100 yen and did 589 billion yen in sales — here's how a price tag became an empire. Follow Hirotake Yano from a bankrupt-stock truck in Takamatsu in 1972 to 5,350 stores in 25 countries, and see why fixing the price makes customers buy more. The film unpacks Daiso's 99% private-brand system, 1,000 new items a month, and whether the 100 yen promise can survive inflation.