The Urgent vs Important Trap for Engineering Leaders | Toshita Pandey

Everything feels urgent—until the work that really matters slips. Toshita Pandey draws on experience in startups and larger companies to discuss how engineering leaders handle competing deadlines without losing sight of long-term goals. We explore prioritisation, team culture, and the difference between keeping a team busy and keeping it focused. If urgent requests are constantly reshaping your engineering roadmap, this episode offers a way to think more clearly about what deserves attention. Explore the podcast and episode archive: https://diaryofacto.org/podcast Watch more Diary of a CTO episodes:    • Diary of a CTO   Diary of a CTO is hosted by Himanshu Saxena. Guest on LinkedIn:   / toshitapandey   Archive note: This is a re-upload of a conversation originally recorded in 2023–2024. Roles and organisations mentioned reflect the time of recording and may have changed.