4 NAMLS 29 сентября Панельная дискуссия «От центра затрат к двигателю роста» Belden EsteeLauder P...

Marketing is taking on a bigger role in driving business growth, with CMOs and their teams increasingly responsible for revenue, profitability, and commercial performance. In this NAMLS26 panel discussion, Belden Vice President of Global Marketing Mark Banick, The Estée Lauder Companies Global Marketing Vice President of La Mer Annie Moon, and Palm Beach Motor Yachts Chief Marketing Officer Lynn Fischer explore how marketing organizations are evolving from traditional cost centers into strategic drivers of business growth. As expectations for marketing leadership continue to expand, CMOs are moving beyond brand management and storytelling to take greater ownership of business outcomes. The panel examines how marketing executives can position themselves as strategic innovators and growth architects, helping shape company strategy, identify new opportunities, and demonstrate marketing's contribution to revenue and profitability. A central focus of the conversation is the shift toward full-funnel marketing leadership. Panelists discuss what it takes to align brand building, demand generation, and customer experience under a unified strategy, creating stronger connections between marketing activities and measurable commercial results. The discussion also highlights how marketing teams can drive broader business transformation by combining data-driven decision-making, creative thinking, and commercial accountability. Through perspectives from leaders across different industries, the panel offers insights into building marketing organizations that influence business strategy, demonstrate their value, and contribute directly to sustainable growth. Key topics include: Expanding the CMO's role from brand leadership to revenue and profit growth Positioning marketing executives as strategic innovators and growth architects Building full-funnel marketing strategies that connect brand, demand, and customer experience Using data, creativity, and commercial accountability to drive business transformation Demonstrating marketing's impact on business performance and long-term growth About NAMLS: The North American Marketing Leadership Summit (NAMLS) is a premier gathering of industry leaders, marketing executives, and experts dedicated to exploring innovative strategies, emerging trends, and best practices in the evolving world of marketing management. Through curated discussions and expert-led sessions, the summit brings together senior leaders across marketing, brand, communications, social media, customer experience, digital strategy, and marketing operations to exchange insights, tackle industry challenges, and drive innovation, growth, and lasting business impact. Learn more at https://www.executiveplatforms.com/na...