How to Prepare Your Real Estate Business for Q4 in a Tough Market - Episode 48

Her Purpose Women Podcast Erin Glenn & Ruthie Graham - 🤍 Connect With Her Purpose How to Prepare Your Real Estate Business for Q4 in a Tough Market Real estate is hard right now. Interest rates are high, homes are staying on the market longer, sellers are adjusting to a different market, and buyers are asking for more concessions. So how do we enter the fourth quarter without allowing the market to make us **frantic, fearful, or driven by scarcity? In this episode of the **Her Purpose Women Podcast, Erin and Ruthie talk about how to finish the year faithfully—not frantically. Instead of focusing only on what is difficult in the market, they discuss how to stay visible, serve your sphere, create value, and most importantly, keep God at the center of your business. 🤍 It's a Different Real Estate Market The current market requires a different strategy. Higher interest rates, increased days on market, changing seller expectations, and buyers asking for closing costs and rate buydowns are creating challenges for both agents and clients. Sellers may need to adjust pricing expectations, while buyers may have more negotiating power than they have had in recent years. That doesn't mean there aren't opportunities. In fact, buyers may be able to negotiate concessions, repairs, upgrades, and other terms that weren't realistic in a hotter market. The key is learning how to help your clients navigate the market instead of allowing the market to dictate your emotions. 🤍 Don't Let a Tough Market Make You Frantic When business slows down, it's easy to start operating from fear. You may feel like you need to chase every lead, say yes to everything, buy more leads, post more content, or desperately find your next transaction. But frantic isn't the goal. Faithfulness is. Colossians 3:23–24 reminds us to work wholeheartedly as though we are working for the Lord. Real estate can be messy and difficult. But if God has called you into this business, your work can still be an act of worship—even when the market isn't cooperating. 🤍 God Has Not Given You a Spirit of Fear 2 Timothy 1:7 says: “For God has not given us a spirit of fear and timidity, but of power, love, and self-discipline.” A difficult market can quickly create a scarcity mindset. But fear doesn't have to determine your strategy. Instead, ask: *What can I faithfully do today?* You don't have to solve your entire fourth quarter in one day. You don't have to manufacture business. You can pray, seek God, serve people, and take the next faithful step. 🤍 Your Sphere Is Bigger Than You Think One of the most practical conversations in this episode is about *sphere of influence.* If you're thinking, “I don't have a sphere,” you probably do. Your sphere can include: Friends and family Church Gym Hair and nail appointments Doctors and dentists Vendors Former coworkers School and children's activities Neighbors Past clients Social media connections Community relationships Erin shares how many of her transactions came from everyday relationships—including people she met through the gym, her dentist, mechanic, HVAC professional, church, and other community connections. You don't have to build relationships just because you want a referral. *Know people. Love people. Serve people. Stay connected.* 🤍 Stay Visible and Add Value Being visible doesn't mean you have to dance on social media or follow every trend. It means people should know that you're still in the business and that you are someone who can provide valuable real estate information. One strategy Erin shares is the **Real Estate Review**. Instead of simply sending a generic market report, she created a personalized analysis for her clients that included comparable properties, estimated value, a net sheet, investment information, and potential scenarios. It gave her clients something genuinely useful while keeping her connected to their real estate needs. She used this strategy as one of her primary relationship-building touches while building a $40 million annual business. 🤍 You Don't Need 70 Million Strategies There are countless ways to stay connected. Newsletters. Pop-bys. Handwritten notes. Phone calls. Texts. Voice messages. Video messages. Social media. Coffee meetings. Vendor lists. Prayer. The point isn't to do everything. *Pick what fits you.* 🤍 Connect With Her Purpose 🌐 Website: https://herpurposewomen.com/ 📸 Instagram:   / herpurposewomen   👥 Join the Her Purpose Facebook Group:   / 759665260000019   Connect With Erin Glenn 📸 Instagram:   / erinjglenn   📘 Facebook:   / erinjglenn   📧 Email: erin@glennsdens.com 🤍 Connect With Ruthie Graham 📸 Instagram:   / aiken_realestate   📘 Facebook:   / ruthie.graham.16   📧 Email: ruthie@movetoaikensc.com