How much does YouTube pay for 12M subscribers? ft. Sarthak Sachdeva

From signing deals to tracking invoices, don't let backend chaos slow you down. Click here to get started for free on Odoo: https://www.odoo.com/r/JHMm Known as the "MrBeast of India," 20-year-old Sarthak Sachdeva has amassed 12M+ subscribers across two channels, regularly pulling hundreds of millions of views on high-stakes challenge videos. In this episode of Learn by KK Create, I sat down with Sarthak to decode how he builds large-scale content and cracks YouTube. We talk about dropping out of college on Day 1, designing videos thumbnail-first, managing ₹12 Lakh+ budgets, and why long-form content builds real audience loyalty. If you want an honest look into how viral challenge videos get made, this conversation is for you. -‐------------------------------------------------------- Guest recommendation form: https://docs.google.com/forms/d/e/1FA... ----‐------------------------------------------------------ Timestamps: 00:00 - Introduction - The MrBeast of India 02:09 - How Sarthak Started YouTube 03:04 - Vlogs to Challenge Videos 04:07 - Why He Skipped College 06:34 - Shorts vs Long-Form 07:58 - Journey to 10M Subscribers 08:54 - Why Long-Form is Priority 09:26 - How He Gets Video Ideas 10:18 - Planning vs Spontaneous 15:14 - Video Production Process 20:29 - Psychology of Viral Ideas 25:15 - ₹1 vs ₹1 Lakh Videos 30:01 - Crazy Food Challenges 35:02 - Unusual Jobs in India 40:21 - Exploring Abandoned Places 45:03 - Why Segmented Videos Work 46:00 - Toughest Physical Challenges 50:09 - Copying vs Inspiration 55:08 - Collaborations & Creators 1:00:12 - How He Makes Thumbnails 1:05:14 - Working With Editors 1:10:23 - Brand Deals & Agencies 1:15:20 - CTR & Thumbnail Strategy 1:20:03 - Audience Retention 1:28:00 - Thumbnail A/B Testing 1:30:00 - Future Plans & Netflix 1:31:00 - Final Message to Creators ---------------------------------------------------------------- Link to the sources: https://docs.google.com/document/d/1i... ---------------------------------------------------------------- Credits: Host: Kavya Karnatac Guest: Sarthak Sachdeva Creative Producer: Ankit Bisht (@ankittbishttt) Editor: Nikita (@street_lens_in, Krish ( @chris.up_ ) , Gagan (prajapati_gagan56) Researcher: Khushi (@khushrahokhushiii_) DOP: Gagan (prajapati_gagan56) , Krish ( @chris.up_ ) Thumbnail: Aanchal ( @aanchal.clicks ) About Learn by KK Create Learn by KK Create is where creators learn from creators. We bring you raw conversations with some of India's best creators, their journeys, struggles, systems, and the strategies behind their success. What you'll find on this channel: Deep-dive podcasts with creators Behind-the-scenes of our shoots and creative process Breakdowns of viral content Actionable creator insights Real stories. Real growth. Follow Learn by KK Create: Instagram: @learn.kkcreate YouTube: @learnbykk.create Business Enquiries: kkcreate.learn@gmail.com Instagram: instagram.com/learn.kkcreate LinkedIn: linkedin.com/in/kavya-karnatac