6 Farm Equipment Brands Collapsing in the UK — And You Won’t Guess Number One (2026)

0:00 The warning signs across UK farm machinery 2:07 Kubota and the missing six-cylinder tractor 4:40 Claas faces falling sales and factory cuts 7:05 Massey Ferguson and the AGCO squeeze 10:11 Case IH loses its independent shopfront 13:27 New Holland, Basildon and dealer failures 17:07 John Deere cuts models in a shrinking market 20:58 Why the tractor market is under pressure Six major farm equipment brands are under pressure in the UK, and the name at number one may surprise you. I examine the dealer failures, factory cutbacks, shrinking ranges and falling forecasts behind the headlines. I cover Kubota, Claas, Massey Ferguson and AGCO, Case IH, New Holland and John Deere, using company results, AEA registration figures, trade reports and dealer information. I also explain how weak farm incomes, tax uncertainty, fuel and fertiliser costs are affecting the machinery market. Finally, I show what I would check before signing a hire purchase agreement, including the strength of the dealer network, future parts support, finance risk and resale value. This is based on public information available when I recorded it, not financial, tax or legal advice.