AI in Business: Why Leaders Should Ask Better Questions, Not Just Get Answers

What happens when the knowledge that made you a successful leader starts becoming obsolete? Clark Newby sits down with Mark Stouse of Proof Causal.ai to explore AI, leadership, causality, and why asking better questions may matter more than having the right answers. In this episode of Tomorrow’s Best Practices Today, Clark and Mark explore how leaders can adapt when reality changes faster than their experience and established playbooks can keep up. Mark argues that effective leadership isn't about being the person with the most answers. It's about asking the right questions, challenging your own assumptions, and continually pursuing new knowledge. He shares how this philosophy shaped his own leadership approach and how he uses AI tools like ChatGPT and Claude through a Socratic-style dialogue designed to uncover what he doesn't know. The conversation also examines one of the biggest challenges facing businesses today: knowing what to trust. Mark explains the difference between correlation and causation, why traditional B2B marketing often relies on deterministic assumptions that don't reflect how markets and people actually behave, and how causal AI can provide a different way to understand go-to-market performance. ----- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn:   / lead.  . Twitter:   / leadtail   Facebook:   / leadtail   Instagram:   / leadtail   ---- 00:17 - Why Leaders Need to Ask Better Questions 01:52 - When Your Knowledge Becomes Obsolete 03:14 - From Having Answers to Asking Questions 06:27 - The Ego Problem With Leadership 10:33 - How AI Changes the Way We Learn 12:33 - AI, Trust, and Testing Against Reality 16:37 - Why AI Doesn't Remove Human Responsibility 18:22 - The Problem With B2B Marketing 22:55 - Why Go-To-Market Isn't a Machine 28:37 - AI, Decision Safety, and Fiduciary Duty #b2bmarketing #b2b