Build a Business Worth Selling

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what it really takes to build a business worth selling. Katrina shares lessons from building The Golden Pig in Brisbane, stepping into the full business after her husband’s stroke, tripling turnover, selling the business and now helping other owners prepare for their own exit. The conversation covers business valuation, marketing systems, Google reviews, SEO, social media, websites, delegation, profit, customer risk and why buyers want a business that still feels alive. A useful listen for business owners, service brands and marketers thinking about business growth, digital marketing strategy, exit planning, brand value and how the right systems can make a business easier to sell.