Your Market Is Smaller Than You Think

Ask an owner to describe their market and most of them name a city. Christian and Stephen get underneath that answer: the zip codes actually doing the work, the ones next door you’ve never touched, and what you’re selling in each. Why thirty miles in one direction is a completely different business than thirty miles... The post Your Market Is Smaller Than You Think (https://www.scgandco.com/podcast/your...) first appeared on SCG Global (https://www.scgandco.com).