LPK Roundtable Snackification’s Influence on Food + Bev

A Future of CPG roundtable on what’s next for consumers—and brands—in 2026 and beyond. Consumer behavior in food and beverage is being reshaped by powerful cultural and economic forces. Private label is no longer just about price—it’s competing on credibility and function. Gen Z has normalized snackification, shifting mealtimes into portable, flavor-forward formats. Functional wellness and indulgence are fusing, creating hybrids that promise both proof and pleasure. Social media is accelerating discovery and virality, turning launches into cultural events. And GLP-1 adoption is rewriting consumption patterns altogether. These are not one-off trends. They’re structural changes that will define how brands show up, innovate, and grow in the years ahead. In this session, we explore the future outlook for CPG with a food and beverage focus, touching the edges of wellness where consumer demand is pushing categories closer together. We discuss how economic caution, cultural behaviors, and technology are shaping the next wave of brand building—and we share how LPK translates these forces into brand identities, packaging, and innovation strategies designed for lasting impact. You’ll learn: • The macro forces reshaping food, beverage, and wellness • How to respond to private-label growth, snackification, and social virality • Practical ways to design products and brands that balance functionality, indulgence, and cultural relevance Who should watch: Marketing, brand, and product innovation professionals in food, beverage, and wellness who want to understand the cultural and economic forces shaping the market—and how to apply them to brand growth. Recorded Thursday, October 23, 2025.