She Became Tacoma's Local Celebrity, Then Stopped Doing Every Deal Herself with Marguerite Martin

Marguerite Martin has sold homes in Tacoma since 2005, but in 2015 she started a side project (a blog and podcast called Move to Tacoma) just to give people an honest, neighborhood-level look at a city most outsiders didn't know much about. That side project turned her into a local celebrity (and, at times, the accidental face of Tacoma's gentrification debate), and it changed how she thought about her own job. Instead of trying to do every deal herself, she became a matchmaker — connecting buyers and sellers with the right agent for their goals. Stacie Staub and Madie Linder talk with Marguerite about identifying (and saying no to) your ideal client, why AI search is the new SEO, and the mindset shift behind building a business that supports your life instead of running it. In this episode: 00:00 A Podcast Without TED Talk 00:50 Group Chat Catch Up 03:16 Meet Marguerite Martin 04:54 Referral Only Real Estate 18:03 Adorable Clients And Business Changing Niches 20:30 Sponsor Break - Westway Lending 29:00 Weekly Mantra Show Notes Don't miss an episode! Subscribe NOW    / @yourbestfriendsinbusiness   Marguerite Martin: https://www.margueritemartin.com/ Follow Marguerite Martin on Instagram:   / margueritemartinofficial   Your Best Friends in Business is produced by West + Main Homes in partnership with Pod People Stay Connected: Follow Your Best Friends In Business on Instagram:   / yourbestfriendsinbusiness   Follow Stacie and Madie on Instagram:   / stacieandmadie   Your Best Friends In Business: http://yourbestfriendsinbusiness.com #BestFriendsInBusiness #WomenFounders #RealEstate #MoveToTacoma #ReferralOnly #FoundersOverForty #SmallBusiness #AEO