How The Jesus and Mary Chain Birthed Shoegaze (and Fell Apart)

Picture this: it’s 1983, yeah? Margaret Thatcher is turning the UK into a privatized nightmare, chart music’s all synth and sunshine, and somewhere in East Kilbride, Scotland, two brothers turn their guitars to spite. Their names? Jim Reid and William Reid. Their band? The Jesus and Mary Chain. Their mission? To make beauty sound like a chainsaw - and accidentally invent a whole sonic vocabulary.