How India Can Turn Its Culture into Economic Power | Emerging

India produces more films than any other country and turned cricket into a multi-billion dollar sport. And yet it hasn’t built a strong global audience. In this episode of Emerging, Haslinda Amin sits down with JioStar’s Uday Shankar to discuss whether India can replicate the soft power success of places like China and South Korea. Chapters: 00:00:00 - Can India build global soft power? 00:02:43 - The Indian talent wave vs. soft power limits 00:03:22 - Why Hollywood went global while Bollywood stayed local 00:06:15 - The revenue trap holding back Indian media 00:09:25 - Is PM Modi's vision enough to transform India’s soft power? 00:11:46 - Are global platforms helping or reinforcing stereotypes? 00:14:34 - Why India struggles to attract foreign tourists 00:16:47 - The economic value of soft power: Lessons from South Korea 00:18:31 - Censorship, red tape, and the cost of over-regulation 00:21:59 - Can India leverage its diversity to build a global identity? 00:25:12 - How Indian cricket conquered the world, and where it falls short 00:27:06 - Why scale at home makes India complacent 00:32:59 - Sports, tech, and the sectors that could lead India next 00:35:02 - Changing the Indian mindset Watch Bloomberg Vodcasts:    • Bloomberg Video Podcasts | Interviews & More   Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Visit us: https://www.bloomberg.com/podcasts Visit our other YouTube channels: Bloomberg Television:    / @markets   Bloomberg Originals:    / bloomberg   For coverage on news, markets and more: http://www.bloomberg.com/video