How twin sisters built a custom shoe brand from scratch | Elevate Chats

In this episode of Elevate Chats, Emma Treagus (Revenue Associate at Stitch Express) chats with Stacy Cheves and Che Peinke, the identical twin sisters behind Sweet Peas Handmade, about building a made-to-order leather footwear brand in South Africa. They cover: How a holiday in Greece inspired the brand The disastrous first batch (wrong glue, kitchen oven rescue) Quitting corporate jobs to go all-in on Sweet Peas Why every order is custom-made to the customer's feet Growing to 10 years with zero paid marketing, just Instagram and a phone Running a business with your twin sister Expanding into clothing, homeware, and what's next Express Chats is a series by Stitch, South Africa's leading e-commerce payment platform. We talk to the people building the future of online retail. 🔗 Learn more about Stitch Express: https://stitch.money/express ecommerce #southafrica #sweetpeashandmade #handmade #localbrands #slowfashion #customshoes #expresschats #stitch #smallbusiness #womeninbusiness