Executive Interview Series: Jeff D'Entremont, Senior Vice President, Health & Nutrition, Informa

Join TSNN's VP of Group Content, Danica Tormohlen, for an in-depth conversation with Jeff D'Entremont, SVP of Informa Markets' Health and Nutrition Portfolio, as he shares what it takes to produce some of the largest trade shows in North America. What We Cover: • Managing Natural Products Expo West – 3,300 exhibitors, 75,000 attendees, 1.2 million sq ft across the entire Anaheim campus • The "Super Bowl of health and nutrition" and how products you see at Whole Foods and Sprouts get launched • Behind the scenes of Supply Side Global in Las Vegas – the #1 show in the supplement and nutraceutical space • How a team of 200+ people services thousands of exhibitors and creates a city from a concrete slab • New innovations: CPG Innovation Day, Snack Lab, and regional Supply Side Connect events • The shift from tech-heavy to experience-driven events and the nostalgia trend • Navigating influencer marketing, TikTok Shop partnerships, and authentic brand advocacy in the health and wellness space • Why Anaheim and Vegas remain the ideal homes for these massive events • Leadership lessons: managing a team of 155 and helping people grow in their careers Key Takeaway: Modern event production is about creating serendipitous moments, staying authentic, and evolving with what audiences actually want – not just what technology allows. Perfect for event professionals, exhibitors in the health/nutrition space, and anyone curious about what it takes to produce large-scale trade shows.