What Building Valor Cost Me | Greg Tomchick x Fervent Four

Greg Tomchick’s journey to building Valor Cybersecurity began with a problem he had experienced firsthand: an earlier business of his suffered a cyberattack, leaving him without the kind of partner he wished he could call when his own “house was on fire.” That experience helped shape the opportunity he eventually saw in protecting other businesses from the same kind of pain. In this collaboration with Fervent Four hosts Zack Miller and Tim Ryan, Greg returns more than three years after his first appearance to unpack what happened next: years spent searching for product-market fit, finding Valor’s market serving defense contractors, and navigating an investor falling out, divorce, and a painful split with a business partner. Those experiences ultimately forced him to reconsider what winning actually means. Through the lens Greg now brings to The Connected Experience, his business journey becomes a study in Meaning, Clarity, Action, and Connection: finding meaning in pain, getting clear on what matters, building confidence through repeated action, and discovering how vulnerability and honest conversation create stronger connection. This is the story behind Valor—but more importantly, the story of the person Greg had to become while building it.