Scaling DPCs with MSOs | Hint Summit 2023

What does it take to scale a DPC practice through an MSO? Dr. Jonathan Bushman and Dr. Rob Lamberts break down how management service organizations work, and how they used them to grow. This panel from Hint Summit 2023 features Dr. Jonathan Bushman (Reliant Direct Primary Care - Enid, OK) and Dr. Rob Lamberts (Welcome Health - Augusta, GA) with moderator Lauren Tancredi of Medicava and Hint Health. Dr. Lamberts grew from a solo practice of 600 members to 2,300 members across 7 clinicians and 3 locations. Dr. Bushman expanded into a community of 1,300 people where his PA partner maintains nearly 500 members. Together they unpack the MSO model, when it fits better than employment or full independence, how to vet partners, and why growing DPC is a collaborative movement — not a competitive one. ───────────────────────────────────── ⏱ CHAPTERS ───────────────────────────────────── 0:00 Welcome & Speaker Introductions 1:45 What Is an MSO? The Middle Ground Between Employment and Independence 2:21 Dr. Lamberts: From 600 to 2,300 Members — His MSO Origin Story 5:54 Dr. Bushman: Rescuing Colleagues & Expanding to Small Communities 10:04 Employment vs. MSO: Choosing the Right Fit 13:53 How MSOs Handle the Admin Side of Your Practice 15:17 Business Lessons: The Alternative Board 18:27 Finding the Right MSO Partner: Mission Alignment First 22:26 DPC Is a Collaborative Movement, Not a Competition 23:41 Advice for Docs Ready to Build an MSO 25:22 Run the Damn Business 27:11 Audience Q&A: How to Price Your MSO Services ───────────────────────────────────── 🔔 Subscribe for more conversations on healthcare innovation and the direct primary care movement.    / @hinthealth   ───────────────────────────────────── #DirectPrimaryCare #DPC #PhysicianEntrepreneur #HealthcareInnovation #HintSummit2023