Fewer service calls, better rentals: Why Coker Rental chose Först

When you’re running a busy rental fleet, reliability isn’t just a nice-to-have. Every service call costs time, ties up staff and takes a machine away from the next customer. For Coker Rental Company in Powell, Tennessee, that was exactly the problem they were looking to solve. In business for around 11 years, Coker Rental operates an extensive equipment fleet covering everything from hand tools and compaction equipment to excavators, forklifts and wood chippers. But when it came to their existing chipper fleet, owner Rodney Coker knew there was room for improvement. “We were definitely looking for something that would serve us better. We wanted fewer service calls and a more consistent unit that performed better in the marketplace. Först definitely solved that issue for us.”