My residency found out I was medfluencing

I'm a psychiatrist who helps doctors grow online (for free): https://www.skool.com/level-up-social... In this episode, I share how my residency program director confronted me about my TikTok account during my third year—when I’d grown to over 100,000 followers—and how it made me feel like I was doing something wrong despite creating psychiatric content to help patients. I reflect on the real impact those videos had, from easing panic attacks to prompting people to seek evaluation and even suicide support, and how medfluencing felt like a “dirty little secret” I kept separate from my identity as a doctor. I compare the Midwest residency culture to a more normalized environment in New York fellowship, argue medicine still undervalues content creation compared to research or other pursuits, and explain why this pushback creates a major opportunity as the Overton window shifts. I also invite doctors and trainees to join my free Level Up Social Academy community to start and grow their accounts. 00:00 Called Into The Office 01:20 TikTok Takes Off 01:41 Impactful Patient Messages 02:11 Hiding Medfluencing 02:24 Fellowship Culture Shift 03:20 Why Content Matters 04:50 Medicine Pushback 05:03 Bitcoin Turning Point 05:55 Overton Window Shift 06:17 Early Mover Advantage 06:32 Build The Next Creators 06:41 Free Community Invite 06:56 Closing Thoughts