Retail Brand & Marketing Strategy - Career Story (Ep. 32)

Working on the business side of fashion and retail can look very different depending on your area of expertise - Merchandising, PR, Production, Branding, Customer Strategy, etc. If you’re like Nicole, then you might want to try a little bit of everything! Nicole shares how her many internships and deliberate career jumps have helped steer her to her current role as a Senior Influencer Marketing Manager at Macy’s. About Nicole - Age: 28 Location: NYC Education: Bachelor’s _______ LIKE and SUBSCRIBE to help show the YouTube algorithm it should share this content with more people :). _______ Timestamps 0:00 - Intro 0:55 - Meet Nicole 2:15 - Fashion Management Degree 3:35 - Fashion Internships, Exploring Your Options 6:10 - Trying Different Roles in Retail (TJX, Reebok, Macy’s) 8:07 - How to Get a Job at Big Name Companies 9:55 - Categories 12:03 - Competitors and Mergers & Acquisitions 13:58 - What Does Customer Marketing Strategy Entail? 18:14 - Business Working Environment 19:27 - Advice for Getting Into Fashion and Retail Business _______ Charities We Love Bridget: https://www.davethomasfoundation.org/ Nicole: https://dressforsuccess.org/ _______ Sound Credit To… “Energy” from https://www.bensound.com/ "Pop, Low, A (H1)" from https://freesound.org/people/Inspecto... “Mouse_Click” from https://freesound.org/people/MATRIXXX... “Bell, Candle Damper” from https://freesound.org/people/Inspecto... “Dreams” from https://www.bensound.com/ _______ Follow 20-Somethings’s Career Stories! Twitter:   / 20somethingscs   Instagram:   / 20somethingscs   #Retail #Fashion #Business #Career #Marketing #Branding