RECORDING: Brands That Matter Event | So They Can x i=Change

Watch the replay of 'Brands That Matter: Why Social Impact Is the New Competitive Advantage' The brands winning tomorrow aren't just selling products. They’re creating real impact. Ahead of the 2026 Global Impact Summit, you’re invited to join So They Can and i=Change in Sydney for an exclusive panel discussion on why social impact has become one of the most important drivers of brand relevance, customer loyalty and business growth. Hear real-world insights from Lucia Garajova, a senior Brand and Marketing leader, Boniface Mouti, So They Can’s Kenya Country Manager, and Jeremy Meltzer, Founder and CEO of i=Change, who are using purpose-driven giving to strengthen customer connection and create measurable change through So They Can’s work in East Africa.