"US Ryder Cup Team Wore Our Hand Warmers. They WON"
Behind the Golf Brand Podcast with Paul Liberatore
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"US Ryder Cup Team Wore Our Hand Warmers. They WON"
2 просмотра · 11 дн. назад
Behind the Golf Brand Podcast with Paul Liberatore
510 подписчиков
2 просмотра · 11 дн. назад
Jesse Galvon on G-Tech heated hand warmers, NFL sidelines and corporate golf gifts
G-Tech Apparel: https://www.gtechapparel.com/
Listen to every episode: https://behindthebrand.buzzsprout.com/
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Who is Jesse Galvon?
Jesse is the founder of G-Tech Apparel, a heated hand warmer and apparel company in Dallas. He grew up in Calgary, played Division 1 golf at the University of San Francisco and worked in IT consulting before G-Tech.
Where did the idea come from?
He saw an early battery powered hand warmer pouch used in football and thought it would work for golf. He sold his first 500 units to golf courses in Calgary.
What's different about G-Tech's heat?
There's a soft, flexible heated bar in the middle of the pouch, so you grab the heat instead of just sliding your hand into a warm tube.
TABLE OF CONTENTS:
0:00 Intro
0:47 Where he lives, golf scholarship
4:19 How the G-Tech idea started
7:57 Development time and finding a factory
10:41 Sourcing, shipping and import duties
15:54 Eight-year timeline and retail launch
20:16 Patents and Ryder Cup sponsorship
24:00 NFL teams and equipment meeting
28:06 How hard league licenses are to get
29:49 Next markets: soccer, UK, Australia
31:43 Military, construction and staying focused
35:00 New heated hoodie, jacket and vest
38:56 Why green grass is an easy sell
42:41 Corporate embroidery and gifting