Balanda Atis: Change The World | The Vault With Dr. Judith Joseph

Balanda Atis is a pioneering cosmetic scientist and chemist. When Atis realized that there were limited options for women of color in terms of foundation tones, she started a project with L’Oreal to study skin tones across the world. Her work led to the discovery that ultramarine was the tone needed to create rich and deeper shades of brown without leaving a muddy finish. Her pioneering work led to the foundations that actress Lupita Nyong’o wore in ads for Lancome. Elle magazine named Atis as one of the 10 Black Women Making History and her work in expanding shades of makeup led to brands such as Armani, Lancome, Maybelline and Urban Decay expanding their marketing of products to women of color. Atis joins us on the vault to inspire other women of color to take charge and create passion products that uplift and inspire their communities. We are honoring Atis because she is a Caribbean-American Black woman who has made us all feel more beautiful from the inside out. • How can I pursue my passion? • How to advocate for yourself in the workplace as a woman of color? • Ways to create diversity and inclusion in the workplace? • How to build a team of allies in the workplace. • What are the tools to cope with stressful situations? • What are the signs of High Functioning Depression? • How to Cope with High Functioning Depression. Follow Balanda Atis: • Balanda Atis Instagram   / balandaatis   • Balanda Atis LinkedIN   / balanda-atis-8a4ba31a8   • Balanda Atis Wikipedia https://en.wikipedia.org/wiki/Balanda... Follow Dr. Judith: Instagram:   / drjudithjoseph   TikTok:   / drjudithjoseph   Facebook:   / drjudithjoseph   Website: https://www.drjudithjoseph.com/ Sign up for my newsletter here: https://www.drjudithjoseph.com/newsle... --- 0:00 – Podcast Disclaimer Content is educational; not medical advice. 0:37 – Host Introduction Dr. Judith Joseph introduces herself and podcast format. 0:58 – Guest Introduction Meet Belinda Atis, pioneering cosmetic scientist. 1:30 – Early Achievements Atis expands foundation shades for women of color. 1:56 – Current Role Sharing skin science with global audiences. 2:46 – Inspiration & Vision Atis empowers communities through passion projects. 3:37 – Idea Origins Mother’s struggles inspired Atis’s cosmetic mission. 4:39 – Finding Passion Discovering cosmetic science combined love and skill. 5:00 – Problem Identification Limited shades motivated innovative solutions. 5:40 – L’Oreal Challenge Tasked to solve foundation shade problem. 6:53 – Scientific Approach Using research to create accurate shades. 7:11 – Confidence & Representation Proper products support young women’s self-image. 8:09 – Beauty as Expression Cosmetics help express inner beauty outwardly. 10:00 – Steps to Create Change Identify, build confidence, and rally support. 11:12 – Global Skin Studies Research conducted across US, Africa, India, China. 12:01 – Representation Matters Everyone needs to feel seen globally. 14:30 – Sharing Science Atis teaches skincare and makeup solutions worldwide. 16:01 – Skin & Mental Health Proper care impacts confidence and wellbeing. 20:22 – Personal Story Adopting daughter post-earthquake; handling stress and resilience. 26:33 – Closing & Follow Where to find and follow Belinda Atis online. --- Disclaimer: You may want to consider your individual mental health needs with a licensed medical professional. This page is not medical advice.