Marketing Rewired w/ Katy Campbell | Chat with Charlie | Episode 10

Katy Campbell, CEO of VisionPoint Marketing, joins me to talk about where higher ed marketing is headed and why schools need to rethink how they build their brands. We get into the shift from paid advertising toward organic content, how Gen Z and Gen Alpha are changing the way students discover schools, and why AI search is making a university’s website, content, and overall brand story more important than ever. Katy also shares lessons from her time at Apple and how thinking about the customer journey can help higher ed remove unnecessary friction for prospective students. Later, we talk about Katy’s background in sports management, the opportunities she sees for women in sports, NIL, and what her experience in sports taught her about marketing and building communities. We also look ahead at how workforce needs, corporate partnerships, and changing student expectations could shape higher education over the next several years. 🎙️ Episode Highlights 0:00 - Welcome and meet Katy Campbell 4:31 - Building a differentiated higher ed brand 8:12 - Brand marketing, performance and organic growth 13:32 - How AI search is changing higher ed marketing 16:27 - What higher ed can learn from Apple 22:06 - Women and opportunities in sports management 27:50 - NIL and the growth of women’s sports 34:26 - Where higher ed marketing is headed 41:10 - Katy’s advice for marketers 42:32 - Closing thoughts and where to find Katy 🔗 Want to connect with Charlie?   / chatwithcharlieparker   www.instagram.com/chatwithcharliepodcast www.tiktok.com/@chatwithcharliepodcast #marketing #college #highereducation