Backwards design isn't so backwards | Jamie Wolfond, Good Thing at Core77 Conference

Many designers follow a traditional design process, where final designs are sent to a factory after they've gone through the prototyping process. Jamie Wolfond and his brand Good Thing, however, choose to put an emphasis on specific materials and production methods at the beginning of the design process, working with factories, manufacturers and outside designers to bring unexpected twists on classic home items to life. In this talk at Core77's 2018 Conference "Now What?", Jamie delves into this method of “backwards design,” explaining how it works and how it fits within Good Thing’s unique business model.