(Remake) Paramount Pictures (America) Logo History 1912-Present
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(Remake) Paramount Pictures (America) Logo History 1912-Present
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Background: Paramount Pictures traces its history back to May 8, 1912, when it was initially founded as Famous Players Film Company by Hungarian-born Adolph Zukor. He had been an early investor in nickelodeons (film theatres that cost 5 cents for admission) and saw that movies appealed mainly to working-class immigrants. With partners Daniel Frohman and Charles Frohman, he planned to offer motion pictures that would appeal to the middle class by featuring leading theatrical players of the time (leading to the slogan "famous players in famous plays"). By 1913, Famous Players had completed five films and Zukor was on his way to success. That same year, fellow aspiring producer Jesse L. Lasky opened the Lasky Feature Play Company with money borrowed from his sister Blanche Lasky's husband and his brother-in-law - the founder of Goldwyn Pictures (later part of Metro-Goldwyn-Mayer Studios, Samuel Goldfish (later known as Samuel Goldwyn). The Lasky company hired Cecil B. DeMille, a stage director with virtually no film experience, as their first employee; DeMille would find a suitable location site in Hollywood for his first film The Squaw Man (1914).
In 1914, the former company was renamed Paramount Pictures Corporation, as the second oldest-running movie studio in Hollywood, with Universal Pictures being founded only eight days earlier. Lasky left Paramount in 1932 with Zukor blaming him for the studio's financial issues at the time. In 1948, Paramount was taken to the United States Supreme Court. This case, known as United States v. Paramount Pictures, Inc., resulted in studios being forced to divest themselves of their theater holdings and, in addition to the concurrent rise of television, would mark the beginning of the end for the old "studio system". In 1959, Adolph Zukor stepped down from running the studio and assumed the role of chairman, which he held until 1964. On March 24, 1966, Paramount was acquired by Gulf+Western Industries, which later became Paramount Communications on June 5, 1989. As part of the acquisition by Gulf+Western, Lucille Ball's Desilu Productions and the Desilu lot were brought under Paramount's control and, in 1967, Desilu was renamed to Paramount Television.
On March 11, 1994, Paramount Communications was merged with Viacom. On December 31, 2005, Viacom split into two companies: one retaining its original name (inheriting Paramount, MTV Networks and BET Networks) and the other being named CBS Corporation (inheriting Paramount's television production and distribution arms, currently known as CBS Studios, CBS Media Ventures and Paramount Global Content Licensing, respectively), with both companies owned by National Amusements. One year later, Stage M where movies and TV shows such as Wild Things, City Hall, The Wedding Singer, Executive Decision and Star Trek: The Next Generation scored there permanently closed and was demolished two years later to house a new post-production facility. Television rights to Paramount's library are currently handled by Trifecta Entertainment & Media. Paramount relaunched its Paramount Television division (now known as "Paramount Television Studios") on March 4, 2013.
On August 13, 2019, it was announced that Viacom and CBS would reunite and merge to form ViacomCBS; the merger was completed on December 4, 2019. On February 16, 2022, ViacomCBS was renamed Paramount Global (or simply Paramount for short).
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