Katie Roell - The Shark Tank Prize Package, ParaSpace's 10-Hour Uber, and Grow! Snow 2027

https://www.snowfightersinstitute.com UPCOMING EVENTS Snowfighters Institute Webinars Join us live for monthly webinars built to help snow pros run stronger, more profitable operations. All sessions run 10 - 11 AM. Incentive Compensation & Rewards | Tuesday, November 10, 2026 Are your bonuses and rewards actually driving the results you want? Register: https://growgroupinc.swoogo.com/SFINo... Client & Employee Appreciation | Tuesday, December 8, 2026 Are you truly appreciating your clients and employees, or just going through the motions? Register: https://growgroupinc.swoogo.com/SFIDe... Full webinar list: https://www.snowfightersinstitute.com... GROW! Snow 2027 | September 14 to 15, 2027 in Madison, Wisconsin Registration is open now. Grow! Snow is built for snow leaders and their teams, with snow-specific breakouts, a facility tour, and content designed to drive real change at your business. The 2027 Shark Tank competition will return with another full-circle prize package, so if you want to pitch your growth plan to a panel of industry partners for a chance to win equipment, coaching, and weather data support, this is the year to start preparing. Claim your seat now: snowfightersinstitute.com Katie Roell, Senior Marketing Manager at BOSS Snowplows, joins Phil to recap the inaugural Shark Tank competition at Grow! Snow 2026 and share why BOSS wanted to go beyond equipment to support contractors in a more holistic way. From the full-circle prize package (equipment, coaching, weather data), to the Vancouver-based winner ParaSpace who took a 10-hour Uber from Chicago just to be there, Katie makes the case for why the next version of this competition at Grow! Snow 2027 in Madison, Wisconsin is worth planning for now. 00:00 - Welcome & Meet Katie with BOSS 00:51 - Inside the Shark Tank Idea 03:07 - How We Judged the Pitches 05:34 - Why BOSS Went Beyond Equipment 07:41 - Meet the Winner: ParaSpace 10:10 - Supporting a First-Year Snow Business 10:55 - What’s Changing for 2027 12:51 - BOSS at Equip Expo 14:40 - Grow! Snow 2027