I Audited Userpilot's YouTube Channel. Here's My 90-Day Plan.

What would a complete 90-day YouTube strategy look like for a real B2B SaaS company? In this video, I'm breaking down Userpilot's YouTube channel and building a practical video marketing strategy from scratch. We'll look at what they're already doing, find five high-intent video opportunities, and build an entire Video Department Blueprint showing what to publish, how to produce it consistently, and how to turn video into qualified leads. 🎓 Join our FREE Video Department Workshop: https://vid.co/workshop 📞 Want help building your company's video department? Book a strategy call with VID: https://vid.co I'm Dallin Nead, CEO of VID. We've worked with companies including Match Group/Tinder, Teachable, Princess Cruises, RTB House, and Jaquish Biomedical to create professional video and build repeatable production systems. At VID, we help B2B companies build and operate their video departments, bringing strategy, production, distribution, and measurement together in one system. In this video, you'll learn: How to audit a B2B company's YouTube channel How to find video topics that attract potential customers Five high-intent video ideas for Userpilot The seven decisions behind a successful video strategy How to build a realistic 90-day content calendar How to organize filming, editing, publishing, and distribution How to measure video performance beyond views and subscribers The Video Department Blueprint™ The framework we use throughout this video covers seven decisions: 1. Business Outcome 2. Priority Audience 3. Primary Channel 4. Repeatable Formats 5. Production Rhythm 6. Distribution 7. Measurement The goal is to turn video from occasional marketing projects into a consistent system that supports real business outcomes. Resources: Video Department Blueprint: https://vid.co/blueprint Free Video Department Workshop: https://vid.co/workshop The Video Department Playbook: https://vid.co/playbook Learn more about VID: https://vid.co Explore Userpilot: https://userpilot.com 0:00 - Introduction & The B2B YouTube Challenge 1:45 - The SaaS Case Study Overview (Userpilot) 5:10 - Phase 1: Audience & Buyer Journey Mapping 11:30 - Core Content Pillars That Drive Pipeline (Not Just Views) 18:45 - Phase 2: The 90-Day Content Roadmap 26:15 - Production Workflow & Resource Allocation 33:20 - Measuring What Matters: Metrics vs. Revenue 39:00 - How to Implement This Strategy (Workshop & Next Steps) About this series Building the Video Department is where I break down real companies, build practical B2B video strategies, and share what we're learning while growing VID. You'll see video audits, 90-day strategies, behind-the-scenes systems, conversations with marketing leaders, and lessons from building a video company. Subscribe for practical B2B video marketing strategies and real-world business building. This is an independent, publicly informed analysis. Userpilot did not commission or approve this strategy, and the recommendations are hypothetical. #B2BMarketing #YouTubeStrategy #VideoMarketing → Get your free Video Plan: https://vid.co → Join the Video Department Workshop: https://vid.co/workshop ABOUT THIS CHANNEL I'm Dallin Nead, founder and CEO of VID. At VID, we build and operate video departments for B2B companies, helping marketing teams turn their expertise into consistent video without hiring an entire production team. On this channel, I share real B2B video strategies, company breakdowns, behind-the-scenes builds, AI workflows, interviews with marketing leaders, and lessons from growing VID. Our mission: Help great companies become worth following. Learn more: https://vid.co CONNECT LinkedIn:   / dallinnead   Instagram:   / dallinnead   #B2BMarketing #VideoMarketing #ContentStrategy