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AI in UX Research

UX Researchers' Guild

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AI in UX Research

1 043 просмотра · 2 г. назад
UX Researchers' Guild
1,7 тыс. подписчиков
1 043 просмотра · 2 г. назад
​Artificial Intelligence is all the rage, but do generative chatbots belong in UX Research? To what extent should UX Researchers leverage these tools to actually answer research questions? Come to our Research Rumble prepared to listen, stay curious, and share your perspective on this topic. ​Are you prepared for a UX Research Rumble? This monthly event is specifically designed for UX Researchers to engage in professional discussions about divisive and polarizing topics in the field. Join us to expand your thinking, practice respectful discourse, and connect with peers in the industry. Moderated by Jess Vice and Danielle Green. Hosted by the UX Researchers' Guild. uxrguild.com Read a written summary of this presentation at https://uxrguild.com/groups/ai-in-ux-.... Additional resources: “Artificial Intelligence, Machine Learning, Deep Learning, GenAI and more” by Chiara Caprasi   / ai   https://www.linkedin.com/company/huma... Noreen Whysel: https://whysel.com/talks/ Timecodes 00:00 - Welcome; Intro to UX Researchers' Guild and Moderators 04:12 - Agenda of Session 06:03 - What is a Research Rumble? 06:40 - AI: Definitions, Goals, and Outcomes for UX Research 09:17 - Comparing Definitions of AI 13:34 - Overview of Pros and Cons of AI in UX Research 14:01 - Pros of AI in UX Research 21:16 - AI: Is it a Tool or a Toy? 22:00 - Cons of AI in UX Research 31:00 - AI: Is the Time You're Saving Worth the Risk You're Taking? 31:30 - Breakouts 32:32 - Insights of AI in UX Research 35:55 - Synthetic Users versus Humans 38:57 - The Future of and Our Relationship with AI