From $400 Million to Nothing: How Starter Lost Everything

Starter once ruled American sportswear. Its iconic jackets were everywhere, from NFL sidelines and NBA arenas to hip-hop music videos. At its peak, the brand generated over $400 million in annual sales and even turned down a takeover offer from Nike. Then everything collapsed. This documentary explores the rise and fall of Starter, the costly licensing deals that destroyed its business, and how Nike eventually acquired the legendary brand for just $43 million. Subscribe for more documentaries about iconic sports brands, billion-dollar business mistakes, and the decisions that changed sports forever. #Starter #Nike #SportsDocumentary #SportsHistory #BusinessHistory