“I Just Had to Make It Work” – Gemma Castillo on Building Her Estate Agency From Scratch

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://tinyurl.com/bdenyzp9 and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://tinyurl.com/5x37876c 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://tinyurl.com/549k84er 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://tinyurl.com/9rwve2f8 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://tinyurl.com/42dfbnjc 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://tinyurl.com/2r4vfv9c Any questions? Just comment below or email: hello@estateagentconsultancy.com . Gemma Castillo didn’t spend years working her way up through traditional estate agency before going self-employed. She took the opportunity, committed to making it work and learned along the way. Three years later, Gemma has built a successful estate agency business — and in this episode, we unpack exactly how she did it. We talk about the reality of starting with no listings, why consistent lead generation matters, the marketing that helped Gemma win her first instructions and how she went from avoiding social media to using her personality to attract clients. We also get into outsourcing, sales progression, communication, referrals and why trying to do absolutely everything yourself can eventually hold your business back. If you’re thinking about becoming a self-employed estate agent — or you’ve already launched and want to grow — there are plenty of lessons in Gemma’s journey you can apply to your own business.