GHADI DETERGENT CAKE-India's largest selling Detergent Cake

"Kahan Gayi Haatho ki Rekha"-Primetime created legendary Brand films for the Ghadi Detergent cake, factoring deep consumer insights and media habits of target audience. The insight was that the users need to rub the bar alot to get clean clothes. Each advertisement pushed the brand ahead. The clarity of RSPL management and their faith on us were the key factors. The magic of renowned director Amit Sharma and was shot in Delhi as we wanted the North India feel, the key market for Ghadi Detergent Cake. A powerful #makeinindia icoic brand.