SMBiT Professionals National Conference 2025: Elevating To Advisory Status

James Davis, Founder and Chief Strategy Officer of The TSP Advisory, shares what it really takes for MSPs to move beyond support and into true advisory. In here, he challenges the idea that advisory is a simple next step, outlining the shift in mindset, operating model, and value required. He explores why clients now expect more than reactive support, and how partners can start transitioning towards outcome‑led conversations and monetising advisory in a practical, sustainable way.