How Robbie Lyle built Arsenal Fan TV into a content creation business

How did Robbie Lyle turn Arsenal Fan TV into one of the most recognisable football fan media brands in the world? In this exclusive CK Sports Africa interview, Robbie Lyle speaks about the journey of building Arsenal Fan TV, now AFTV, and how content creation developed from a passion project into a serious media and content creation business. Robbie shares his experience of building an audience, creating a recognisable football media brand, growing a YouTube platform and understanding the business side of digital content creation. The conversation looks at what it takes to become a successful content creator, how creators can turn their platforms into sustainable businesses, the importance of consistency and community, and the opportunities available in modern sports media. For aspiring YouTubers, sports journalists, African content creators and anyone interested in digital media entrepreneurship, Robbie also shares lessons from the growth of AFTV and the changing relationship between traditional media, football supporters and independent content creators. We also discuss Arsenal, football fan culture, social media, YouTube, sports journalism and the future of football content creation. 🎙️ Guest: Robbie Lyle, Founder of AFTV 🎤 Interview: Clive Kyazze 📺 CK Sports Africa CK Sports Africa brings you exclusive interviews, African sports stories, football conversations, analysis and behind-the-scenes content from Uganda, Africa and beyond. #RobbieLyle #AFTV #ArsenalFanTV #ContentCreation #SportsMedia #FootballMedia #CreatorEconomy #AfricanCreators #AfricanSports #CKSportsAfrica