Building More Than a Business: The Woman, Mother, and Mission Behind an 8-Figure Company with Cherie

What if building an 8-figure company isn’t just about what you build… but who you become while building it? ✨ Episode Summary In this episode of *Voices of Impact*, I’m excited to welcome *Cherie Hoeger*, Co-founder & CEO of *Saalt*, for a powerful conversation about entrepreneurship, motherhood, purpose, social impact, identity, and building a business that becomes bigger than you. Saalt, a women-owned B Corp creating reusable and sustainable period care products designed to replace disposable pads and tampons. An entrepreneur and philanthropist, Cherie champions the intersection of for-profit and nonprofit models through social enterprise and leads Saalt’s social impact mission to help end period poverty. Since launching in 2018, Saalt has donated more than 160,000 period cups and underwear to women and girls in 60 countries through its social give-back program. This episode is for you if: • You’re building a high-growth company but want your life to remain bigger than your business • You want to understand how purpose and profitability can coexist • You’re navigating the tension between entrepreneurship, motherhood, and personal identity • You want to build a company rooted in values rather than simply chasing revenue • You’re interested in social enterprise and creating measurable impact through business • You’re building for both financial success and meaningful legacy 🔥 Key Takeaways Growth changes the founder, too. An 8-figure business isn't simply the result of better strategies, systems, or execution. The journey requires founders to continually evolve their leadership, identity, priorities, and capacity alongside the company. Purpose and profitability don't have to be opposites. A business can pursue financial sustainability while also addressing meaningful social or environmental challenges. The question becomes how intentionally those values are embedded into the business model. Your values can become part of your business architecture. When the things you care about personally are reflected in the company's mission, products, culture, and impact strategy, the business can become an expression of something deeper than its financial performance. Legacy is bigger than what you accumulate. Revenue, valuation, and growth are measurable. But the impact a company has on people, communities, future generations, and the causes its founder cares about can become part of a much larger definition of success. Connect with Cherie: LinkedIn:   / cherie-hoeger-5b3679b   Saalt:   / saaltco   🎙️ About Your Host Veena I'm a Strategic Advisor*, helping purpose-driven *6–7 figure Founders and CEOs align identity, presence, and strategy to build sustainable, legacy-driven businesses without burnout. 👑 If This Resonated If this conversation sparked something within you, explore *Sovereign Rise Global Collective*—where ambitious women come together to connect, collaborate, expand, and create impact beyond themselves. https://cal.com/beyoutifullyempowerco... 🎧 Listen & Subscribe If you loved this episode: • Follow Voices of Impact • Leave a review