Leaving Corporate Med Tech to Build an Agency & Help Startups Beat the 80% Failure Rate|Tad Hartlaub

An astonishing 80% of medical technology and biotech startups fail—not because their innovations are flawed, but because they can't cross the chasm from engineering design to clinical adoption. In this episode of Process Over Pressure, host Chad Paris sits down with Tad Hartlaub to uncover the precise marketing and commercialization strategies required to survive the highly regulated healthcare landscape. Chad is excited to welcome Tad Hartlaub, the co-founder and strategic lead at Medvance Marketing. Following a successful 22-year corporate career in product development and marketing at healthcare giants like Pfizer and McKesson, Tad stepped away from the corporate machine to champion healthcare upstarts. Holding eight commercial patents himself, he brings a rare combination of manufacturing grit, technical insight, and elite strategy to the med tech and biotech industries.. 00:00 - Teaser: Why phenomenal medical technology fails to hit the market 00:40 - Introduction: Chad welcomes Tad Hartlaub, Co-Founder of Medvance Marketing 01:03 - Leaving Corporate Med Tech: The pivot from Pfizer and McKesson to independent consulting 02:47 - Bridging the Innovation Gap: Translating biomedical engineering into clinical workflows 06:11 - Overcoming Procurement Roadblocks: A masterclass in creative commercialization and strategic leasing 10:51 - Hyper-Targeted Trade Show Strategy: Using digital geotargeting to reach clinicians and purchasers cost-effectively 12:21 - Crossing the T's with the FDA: Substantiating marketing claims in a heavily regulated industry 13:42 - Behind the 8 Patents: The story of an orange prototype, a family collaboration, and observing real clinical pain points 20:13 - Building Medvance Marketing: Cultivating an agile, concierge agency model alongside Carissa and Kelsey 28:36 - AI vs. Human Touch: How artificial intelligence truncates data research but fails to replicate deep medical strategy 36:51 - Closing Thoughts & where to connect with Tad Hartlaub on LinkedIn Work with Stonefly: stoneflyconsulting.com Connect with Chad on LinkedIn: www.linkedin.com/in/chad-paris-34828122 Subscribe + hit the bell — new episodes every week to help you build a business that runs on process, not pressure. #ProcessOverPressure #TadHartlaub #MedvanceMarketing #MedTech #Biotech #MedicalDevices #FDACompliance #ProcurementStrategy #BusinessSystems #StoneflyConsulting #FounderPodcast