SCALE with Ashita Marya | Anytime Fitness India’s Franchise Growth Strategy

What does it take to scale a franchise business - and know when it’s time to make a tough decision? In this episode of SCALE with Ashita Marya, CEO of Franchise India, sits down with Vikas Jain, Managing Director, Anytime Fitness India, to discuss the realities of building, managing and expanding a fitness franchise network in India. From making difficult decisions about underperforming gyms to understanding profitability across Tier 1 and Tier 2 cities, Vikas shares practical insights into the challenges and opportunities that come with franchise growth. The conversation explores: 👉🏻Franchise Challenges: When to support a franchisee and when to make the difficult call to close a location. 👉🏻Tier 1 vs Tier 2 Markets: Investment, competition, location strategy and profitability. 👉🏻Member-Centric Growth: How delivering a strong customer experience can turn gym members into future franchise partners. 👉🏻Franchise Expansion: The role of regional agents and master franchise partnerships in expanding into new markets. 👉🏻The Road to 2030: Anytime Fitness India's ambition to reach 500 locations by the end of the decade. Vikas also shares how the brand plans to expand its presence across markets, including Maharashtra, Telangana and southern India, through regional development partnerships. 🎬 Watch the full conversation to understand the decisions, strategies and business fundamentals behind scaling a franchise network sustainably. About SCALE with Ashita Marya SCALE with Ashita Marya is a business and leadership conversation series by Franchise India, featuring founders, CEOs and industry leaders who share the thinking behind business growth, franchising, leadership and expansion. Because growth is easy to talk about. Scale is harder to build. Subscribe for more conversations on franchise business, entrepreneurship, business strategy and leadership. #SCALEWithAshitaMarya #VikasJain #AnytimeFitnessIndia #FranchiseIndia #FranchiseBusiness #FranchiseGrowth #FranchiseExpansion #BusinessProfitability #FitnessBusiness #Entrepreneurship #BusinessLeadership _______________________________________________________ For more business opportunities Click here : https://bit.ly/2TzStdG Subscribe Like on YouTube:    / franchiseindia   Like Us On Facebook :   / franchiseindiamedia   Follow us on Instagram :   / franchiseindia_   Follow us on Twitter :   / franchiseindia   Follow us on LinkedIn :   / franchise-india-holdings-limited   About FRANCHISE INDIA- Franchise India Holdings Limited is Asia's largest integrated franchise solution company since 1999. It is an absolute authority on franchising and licensing. FIHL has helped hundreds of investors in selecting the right franchise and have assisted numerous organisations in international and domestic franchise expansion. Knowledge, Opportunity, Network and Success are FIHL's key ingredients.