Inside Town Center Cold Press | Tiffany Nieves

What started as a small juice kiosk inside Daily Grind Coffee in Virginia Beach has grown into a multi-location brand serving coffee, smoothie bowls, sandwiches, superfood drinks, and a whole lot more. In this episode of the Discover Virginia Podcast, Joseph Trahan sits down with Tiffany Nieves, co-founder of Town Center Cold Press, to talk about the pivots, experiments, and business decisions that helped shape the company into what it is today. Tiffany shares how the concept evolved from juice to superfood lattes, bowls, salads, coffee, and food and how Covid forced the team to simplify the menu and rethink what customers actually wanted. We also get into Town Center Cold Press’s unique “healthy-ish” identity, why they roast their own coffee locally, what “grade-one” coffee actually means, and how flavors like maple bacon and cinnamon roll make their way into the lineup. The conversation also looks at the company’s next chapter: college campuses and airports explorations. With a presence at William & Mary, an ODU location opening in fall 2026, and future interest in colleges and airports Town Center Cold Press is using campus partnerships to introduce the brand to customers early and build recognition across Virginia. Tiffany and Joseph also talk about working with Aramark, learning from William & Mary MBA students, growing with multiple business partners, and figuring out how to expand without losing the personality that made the brand work in the first place. It’s a conversation about coffee, food, branding, business pivots, college expansion, and what it really takes to keep evolving as a local company grows.