Beyond the Visual: Designing Print Embellishments for the Fingertips

What if the most powerful part of a printed piece isn’t what people see first, but what they feel first? In this Taktisphere Digital Embellishment Designer Meetup, Kevin Abergel sits down with Matt Redbear to explore one of the most overlooked parts of premium print design: tactility. We all love foil, shine, spot UV, raised varnish, metallics and beautiful visual effects. But as Matt explains, great embellishment is not just decoration. It is communication. The real question is whether texture is doing a job, creating curiosity, changing behavior and earning one more second of attention. In this session, we dig into: Designing for touch, not just visual impact The difference between decoration and communication Why “intent” is becoming the most important word in embellishment How people naturally pick up and interact with printed pieces The idea of “micro commitments” in tactile print The “rumble strip” concept for creating surprise through texture Hidden messages, tactile cues, packaging opportunities and more Why print still creates experiences no screen can replicate This is a must-watch for designers, printers, brand owners, marketers and anyone who believes print is not dead. It is evolving into something more dimensional, more emotional and more alive. Sponsored by MGI, with support from PaperSpecs. Join the Taktisphere community for more conversations, AMAs, designer meetups and real-world embellishment education.