How to Describe Your Coaching Offer So People Actually Want It

FREE training: Get your first 5 clients! https://bonniewiscombe.com/first5/ If you're struggling to explain your coaching offer—or wondering why people don't seem excited about your coaching package—I want you to rethink what you're actually selling. Your clients don't really want: 12 coaching calls, Voxer support, worksheets, or a six-step framework. They want their life to be different. In this video, I'm showing you how I think about packaging and describing a coaching offer so that you're not leading with a list of calls and features. Instead, I want to help you get clear on the specific problem your ideal client is experiencing, describe the transformation they're actually looking for, and then show them how your coaching will help them get there. We'll talk about: ✨ How to identify the specific problem your ideal client is struggling with ✨ Why you shouldn't assume you already know what your audience wants ✨ How consult calls, webinars, surveys, and conversations can help you understand your clients better ✨ How to describe the benefits and transformation of your coaching ✨ Why your coaching calls and support are the *vehicle—not the destination* ✨ How to package your coaching offer around the result you're helping someone create If you're a new or aspiring life coach trying to figure out how to package your coaching, create a coaching offer, describe your services, or get clearer about the transformation you help clients create, I hope this video helps you think about your offer in a completely different way. Get your copy of my book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman here: https://a.co/d/0fhKQA1n ⚡️Join the Burning Brightly private FB group here:   / 1720398101823862   ⏰ Get on the waitlist for the Burning Brightly Business Studio: https://www.burningbrightly.co/join =========================== Connect with me! Facebook: ➡︎   / bonniewiscombecoaching   IG: ➡︎   / bonniewiscombe   =========================== Subscribe and Listen to the Burning Brightly Podcast HERE: ➡︎Apple: https://apple.co/2F3tmIS ➡︎Spotify: https://spoti.fi/36qevE8 00:00 Coaching Packages Myth 00:45 Three Steps Overview 01:07 Find the Real Problem 02:29 Listen on Consult Calls 03:06 Research on Social Media 04:43 Sell the Transformation 06:58 Explain the Vehicle 07:21 Dress Analogy 08:25 Before and After Examples 09:43 Dig Deeper on Subproblems 10:34 Promise Meaningful Change 11:13 Recap and Take Action 11:46 Start Simple and Close