If you love your product you have a problem. Innovatika CEO Katarzyna Wyszynska explains why.

Katarzyna Wyszyńska, CEO of Innovatika, joins Paul Essery on The Chief Uncensored to explain why loving your product too much can actually damage your business. In this episode, Katarzyna breaks down the common pitfalls of product development and shares how founders can shift from product obsession to user-centric innovation. She delivers practical advice for CEOs on validating market demand, scaling business ideas, and knowing when to pivot a product to achieve true market fit. Key Topics Discussed Why product obsession is a trap for startup founders and CEOs Shifting to user-centric innovation to solve real market problems Validating product-market fit before over-investing in development Agile business building strategies for modern corporate environments Video Timestamps 00:00 – Introduction: Why loving your product is a problem 02:45 – The danger of falling in love with your own solution 05:30 – How to run effective user validation and market testing 08:15 – When to pivot: Signs your business model needs to change 11:40 – Final insights on sustainable business building and growth #ProductStrategy #StartupFounder #BusinessInnovation #TheChiefUncensored #CEOinterviews #businessbuilding katarzyna.wyszynska@innovatika.com