What the Best Landscaping Companies Have in Common (From Someone Who’s Interviewed Hundreds of Them)

What separates a good landscaping company from a genuinely exceptional one? It’s not the revenue number. After 11 years of interviewing landscaping business owners, the answer Jill Odom keeps coming back to is how they treat their people. In this episode of The Landscaping Growth Script, host Katy Doss interviews the interviewer: Jill Odom, Senior Content Manager for The Edge, the official magazine of the National Association of Landscape Professionals (NALP). Jill shares what successful landscaping owners have in common, how great company stories get found, and why fake AI photos are costing companies trust. You’ll learn: • Why profit alone isn’t the best measure of a successful landscaping business • What servant leadership really looks like for landscaping business owners • The rare trait that helps owners grow: knowing they’re not the smartest person in the room • How companies like Local Roots, BrightView and Mainscape take care of their teams • Why AI-generated photos and flyers hurt trust, and where AI actually helps • How to tell better stories in your landscaping marketing (hint: the client is the hero) If you want to grow a landscaping business people actually want to work for and buy from, this episode is a behind-the-scenes look at what the best companies get right. _____________________________________________________________________ Script Marketing helps landscaping businesses grow through full-service marketing, and through The Landscaping Growth Script podcast, your go-to resource for better leads, higher-value clients, and consistent year-round growth. For more insights on growing your landscaping business and how Script to best help you, visit scriptmarketingco.com.