EP044: Connecting – Building Relationships & Business | 59 Rules for Becoming a Top 1% Real Estat...

Real estate isn't a transaction business. It's a relationship business. And the agents who build lasting, successful careers understand that connecting with the right people matters far more than chasing the next closing. In Part 2 of our six-part series based on 59 Rules for Becoming a Top 1% Real Estate Professional, ROOST Real Estate Co. founder Chris McAllister and co-host Laci LeBlanc explore Rules 10–20, focusing on the relationships, boundaries, and intentional habits that create a sustainable real estate business.  From replacing "Always Be Closing" with "Always Be Connecting" to choosing the right clients, embracing collaboration, and building a business that doesn't depend on purchased leads, this conversation challenges agents to rethink what it really means to grow a successful practice. Key Takeaways • Always Be Connecting: Why relationships, not transactions, are the foundation of long-term success. • Focus on What's in It for Them: How putting your clients' needs first builds trust and attracts business. • Be an Interesting Person: Why authenticity and having a life outside real estate make you more memorable and referable. • Choose Your Clients Wisely: Why setting boundaries and being willing to walk away protect your time, energy, and reputation. • Use Social Media Intentionally: How to strengthen relationships without falling into the trap of comparison and distraction. • Don't Compete. Collaborate.: Why an abundance mindset and working with others create more opportunities for everyone. • Practice Gratitude: How genuine appreciation strengthens connections and encourages referrals. • Never Pay for a Lead: Why building your own network and referral relationships creates a business you actually own. Links • Download the Book: Get your free copy of (https://roostrealestateco.com/59-rule...) 59 Rules for Becoming a Top 1% Real Estate Professional (https://roostrealestateco.com/59-rule...) and discover practical strategies for building a successful, sustainable real estate career. • Watch the 59 Rules Video Series: Explore the complete (https://roostrealestateco.com/59-rule...) 59 Rules for Becoming a Top 1% Real Estate Professional (https://roostrealestateco.com/59-rule...) video series (https://roostrealestateco.com/59-rule...) , featuring individual discussions of all 59 rules. • The "Always Be Closing" Philosophy: Learn about Glengarry Glen Ross (https://www.imdb.com/find/?q=Glengarr...) and the famous "Always Be Closing" sales mentality (https://www.imdb.com/find/?q=Glengarr...) that Chris challenges with his "Always Be Connecting" approach. • The Psychology of Real Estate Referrals: Discover Dean Jackson's (https://deanjackson.com/blog/secret-p...) Secret Psychology of Why People Refer (https://deanjackson.com/blog/secret-p...) and learn why genuine appreciation, recognition, and strong relationships inspire people to recommend your services. • Build a Better Real Estate Career: Discover how to build a more profitable, sustainable real estate practice with ROOST Real Estate Co. (https://roostrealestateco.com/careerw...) and explore opportunities for real estate professionals. P.S. Want more practical tips for growing your real estate business? Our ever-growing library of books, blog posts, podcast episodes, masterclasses, documents, and other tools is at your fingertips.  Learn More  ＞＞＞ The All Things Real Estate Resource Hub (http://email.send.roostrealestateco.c...)