Etsy SEO for Beginners: eRank Keywords & Competitor Research | Crochet Bookmark Listing (Part 1)

In this lecture, we start listing our crochet animal bookmark on Etsy. First, a quick recap: the bookmark design was finalised in the previous lecture, checked so it has no copyright or trademark issue, and its mockups are ready. Then we move to eRank keyword research: we extract the keywords our competitors are using, check search volume, CTR and competition, and pick keywords with low competition so our listing can rank easily — including the main keyword "animal bookmark". We also study competitor listings in detail: new sellers' prices, sales and reviews, how mature an account should be, and a full listing audit — favourites, total and monthly views, price, conversion rate, rating and orders. We look at tag difficulty (under 30 means easy to rank), related keywords, gift keywords, and a few high-competition keywords to grow into over time. The lecture also explains Etsy SEO simply: when our title, tags and description match what the customer searches, the Etsy algorithm shows our product to more customers. Watch Part 2 for the title formula, the full listing fields, description writing and the 13-tag formula