34 | Designing a Profitable Business: Pricing, Profit, and Wealth with Kimberley Seldon

Can a creative business produce beautiful work while also building consistent profit and long-term wealth? Watch now to learn how stronger pricing, project structure, and financial decisions can support both. For interior designers, creativity is only one part of running a successful business. Understanding what your projects actually cost, how your pricing affects profitability, and where your money is going can help you build a business that supports your work instead of working against it. In this episode, I sit down with Kimberley Seldon, founder of Business of Design® and host of the Business of Design® Podcast, to talk about the financial side of running an interior design business. We discuss the mindset shifts, pricing decisions, and project structures that can turn creative work into repeatable profit while creating opportunities to build wealth over time. What You’ll Learn in This Episode: ✅ The difference between earning a salary and building true wealth ✅ How money mindset blocks can affect financial decisions ✅ Strategies for projecting income and managing client expectations ✅ How to understand project profitability ✅ Why pricing project management matters to the financial health of your business ✅ How to recognize when an offer may need to be restructured ✅ Why intentional financial decisions matter as your business grows Need bookkeeping, tax, or CFO support? Let’s chat! 🔹 Contact Carla Titus (Wealth & Worth Within): https://www.wealthworthwithin.com/ 🔹 Connect with Kimberley Seldon (Business of Design®): https://businessofdesign.com/ 🔔 Don’t forget to like, subscribe, and hit the notification bell for more business finance tips! Time Stamps: 00:00 Introduction: Pricing, Profit, Wealth, and Money Mindset 01:10 Why Salary Alone Isn’t Enough for Business Owners 04:22 Project Management Fees and Increasing Project Profitability 07:21 Meet Carla Titus: Fractional CFO for Business Owners 10:11 How Self-Worth and Money Mindset Show Up in Your Business 16:51 Using Financial Data to Make Better Business Decisions 19:13 Why Some Interior Design Projects Are More Profitable Than Others 23:08 How Business Profit Helps You Build Personal Wealth 26:30 Creating Realistic Financial Projections for Your Business 32:23 Forecasting Your Client Pipeline and Revenue Goals 37:02 Planning for Owner Pay, Profit, Taxes, and Retirement 40:24 Final Advice: Start With Your Profit and Loss Statement WHAT TO WATCH NEXT 25 | Understanding Compensation Strategy:    • 25 | Understanding Compensation Strategy   If this conversation has you thinking about the costs behind running a profitable business, watch this next for a deeper look at how compensation decisions affect cash flow, profitability, retention, and sustainable growth. #InteriorDesignBusiness #PricingStrategy #ProjectProfitability #BusinessProfitability #WealthBuilding #FinancialStrategy #BusinessGrowth #CreativeBusiness #CFOInsights #FractionalCFO #WealthWorthWithin Disclaimer: This podcast is for educational entertainment purposes only. This is not tax or legal advice. Make sure you consult your own professional for financial advice that meets the needs of your business. I am a CFO, but I am not your CFO unless you're already a client of Wealth and Worth Within.