(Shocking) The $20 Casio F91W & The Fifty Year Lie That Saved The Swiss Watch Industry

The best selling watch on the planet has priced around twenty dollars since 1989. Casio moves three million of them every year with over a hundred million watches sold and counting. Presidents wore it before anyone knew their names. Billionaires who could buy anything kept reaching for it. And the Swiss watch industry has spent fifty years hoping you'd never ask why. This video is about the Casio F91W — what it actually is, what it actually does, and the remarkable fifty year survival strategy the Swiss watch industry ran to make sure you never took it seriously. For example, in October 2021, the Managing Director of Bulova sat down with the publication, A Collected Man, and called that strategy exactly what it was. One word. Propaganda. This video isn't an attack on luxury watches. The Swiss pulled off one of the greatest industry turnarounds in consumer history and you genuinely have to respect it. But there's a difference between respecting the game and not knowing you're in one. Now you know. #casiof91w #WatchReview #EDC