Finding the Why: What People Really Mean When They Say They Want a Trip

Not every trip starts with an anniversary or a milestone. Sometimes the real reason is quieter — "it's just been a while since we've all traveled together" — and it's the hardest thing for people to say out loud. This week: how we listen for the real why behind a trip, how it changes what we actually build, and the one question that gets someone to say the quiet thing. Plus our Final Boarding Call — one small, practical takeaway from each of us.