The Attribution Reality Check | Live from the Recovery.com 2026 Marketing Summit

Recorded live at the Recovery.com 2026 Marketing Summit, The Attribution Reality Check: Uniting Marketing, Admissions, and BD brings together leaders from across behavioral health to examine one of the industry’s most persistent challenges: understanding what is actually driving admissions. Moderated by Ray Sawvell of Recovery.com, the panel features Chris Foust of Growth Sherpa Consulting, Nicolas Portonova of Recovery Centers of America, and Greg Roselle of Recovery Unplugged. Together, they discuss how marketing, admissions, and business development can work from the same information instead of operating in separate silos. The conversation explores the realities of attribution in behavioral health, including lead-source tracking, CRM usage, missed calls, offline activity, and the gaps that appear when data does not move cleanly from first contact through admission. The panel also looks at how inconsistent processes can distort performance data and make it difficult for leadership teams to understand which channels, campaigns, and relationships are contributing to census. Rather than focusing only on dashboards or reporting tools, the discussion addresses the operational side of attribution. Better data depends on clear processes, consistent documentation, strong communication between departments, and a technology foundation that supports the entire patient acquisition journey. For behavioral health executives, marketers, admissions leaders, and business development teams, this session offers a practical look at how stronger attribution can create greater accountability, improve decision-making, and give organizations a clearer understanding of lead quality and admissions performance. Recorded live at the Recovery.com 2026 Marketing Summit.