The Business Fundamentals Behind Patient Acquisition | EP 24

In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and George Fischer, VP of Marketing and Sales at Serenity Mental Health Centers, discuss the business fundamentals behind patient acquisition and the gap that quietly stalls growth at practices of every size. Drawing on his playbook for scaling healthcare practices from independents to large enterprises, George explains why acquisition starts with the business math rather than the ad platforms, how to prove your model with Google Maps and high-intent search before scaling, and why landing page testing is one of the most overlooked levers in healthcare marketing. He and Tim dig into the numbers behind the funnel, from cost per acquisition to lifetime value, and why marketing channels are auctions the best-funded math tends to win. The conversation lands on the handoff most practices ignore: the call center. George makes the case that the people answering the phones are the most important staff in the building, that the average practice abandons 18% of inbound calls, and that no amount of great marketing survives a broken handoff. Get your Patient Pipeline Blueprint and grow your practice! https://luminus.agency/patient-pipeli... Music Content ID: ZTMQBAEFDBFGSMSR